01-12-2022, 05:12 PM
Please remember ITV have never ever been fully committed to Christmas television - it is simply not commercial for them to be - that is left to the BBC, who can afford to throw everything at Christmas including presentation, as they are not focusing on sponsorship or ad revenue.
ITV have always been the cheap and a bit cheerful approach and of course this had led to inconsistency in its presentation over the decades.
ITV in 2011 was the worst, with the regular idents used with an animated Santa sitting on the logo, or putting Christmas lights over the logo - looked awful, especially when they aired the idents used for summer.
theident.gallery
ITV have always been the cheap and a bit cheerful approach and of course this had led to inconsistency in its presentation over the decades.
ITV in 2011 was the worst, with the regular idents used with an animated Santa sitting on the logo, or putting Christmas lights over the logo - looked awful, especially when they aired the idents used for summer.
theident.gallery