[tomo359]

Please remember ITV have never ever been fully committed to Christmas television - it is simply not commercial for them to be - that is left to the BBC, who can afford to throw everything at Christmas including presentation, as they are not focusing on sponsorship or ad revenue.

ITV have always been the cheap and a bit cheerful approach and of course this had led to inconsistency in its presentation over the decades.

ITV in 2011 was the worst, with the regular idents used with an animated Santa sitting on the logo, or putting Christmas lights over the logo - looked awful, especially when they aired the idents used for summer.

theident.gallery 

Totally agree 2011 was not a good year, but their 2008/09 package, their 2010 package, and especially their 2012 package were all beautiful. 2012 even put BBC One to shame.

And saying it's not commercial for them...Christmas Day isn't commercial for them, but the run up to it, advertiser's will spend more than they do the rest of the year so it's probably ITVs most profitable time of the year, so of course they should invent a bit more into their Christmas packages.