02-12-2022, 02:17 PM
I'm not one to be needlessly negative where I can help it, and I tend to try and look for positives and up-sides where others are finding faults as a point of balance, but I must say, I personally feel rather disappointed by the idents we've seen on ITV, both in terms of their execution - the 'Santa looking at a map' one is utterly dull and serves as a good example, and in terms of their suitability - completely out of season ones, like a rollercoaster on a bright summer's day being used on a pitch black night in November, and ones which miss the tone completely, like those young girls dancing around while waiting for a train which would be great into Love Island but is being used into standard ITV Daytime programming during the day and early morning. I was a huge fan of the versatility and variety in the 2013 package - an ident for every time of day and type of programming and with the consistent 'colour picking' logo style, it all felt very polished and visually appealing. This all just feels a world away from that in every respect for my money.