03-12-2022, 08:30 AM
There was a new ident on ITV2 this morning, which looked like a generic safe ident, don’t have a video of it but it had a moving background with dark blue and light blue colours, and the logo fading in and out. It reminded me a lot of the original 1999 Channel 4 idents, even the music seemed vaguely inspired by it:
www.youtube.com
There did seem to be an error though, as the ident was introducing Coronation Street, but it wasn’t actually meant to start until 10 minutes later, so they played a teleshopping advert, and afterwards, when it came on, they used one of the normal idents.
www.youtube.com
There did seem to be an error though, as the ident was introducing Coronation Street, but it wasn’t actually meant to start until 10 minutes later, so they played a teleshopping advert, and afterwards, when it came on, they used one of the normal idents.