04-12-2022, 09:39 PM
Now that I've had a few days to consider my thoughts, I don't think that this is ITV 1's worst ident package since the company went fully generic in 2002. I think its almost the worst, but then I remember the emotions idents that looked like stock footage with a logo plastered on it, which I do think were the worst idents ITV ever used. I think the primary problem is that a lot of them are dull. There's nothing particularly interesting about them. Its just a swipe over to some 'wackiness', like people dancing on a train. The thing is, though, that the christmas cityscape ident shows how they should have made all the idents. Have the action loop. Have people dancing off a train and off screen, on loop. It would certainly be more visually interesting.