[Andrew]

ITV1 Christmas presentation this year is dreadful - I have begun to feel they planned for the new look without considering the Christmas season, and then they rushed their Christmas presentation at the last minute.

It all feels like 2011 to me, back then they simply had their regular idents, just with an animated Santa sitting on the logo, and actually that seems better to me than their 2022 Christmas offering.

There is never any consistency with ITV Christmas presentation. For me I do like their 2013 Christmas presentation, which of course was reused through to 2019 but they did add the odd new one to the rotation.

On the contrary, the Christmas pres was clearly designed at the same time

It works in the same way, where all the channels have a slightly different version of each ident, and then alongside there is a slightly different version for Christmas

It probably doesn’t work too well as the standard idents haven’t been used long enough for them to be engrained on peoples memories to notice what they’ve done