[DeMarkay]

www.dixonbaxi.com 
I found the case study for the ITV rebrand recently, which shows the process of the rebrand from concept to final, and how DixonBaxi reintroduced ITV to 'modern' Britain.

Interestingly, there's a prototype for "ITV Kids", which means CITV might be getting a rename soon?

Overall, I think the case study is good, and I'd love to see if DixonBaxi could update STV to go along with this look, maybe with idents set in Scotland? Forth Rail Bridge? Glasgow Greens? Spitballing here.

Couldn’t see the ITV Kids prototype, could you get a screen grab please?