12-12-2022, 03:56 AM
My very, very late dime into this:
The idea of same footage, different outcomes across various channels sounded novel, and could be really nice to see, but the current execution left a lot to be desired. As the recent Christmas idents show, some are less flexible than the others as well.
Really don't like the plain slate used in promos and menus - a slightly lit pattern according to how the numerals animated might give them a bit more variety.
Don't have strong feelings for the fonts - mixing serifs and sans-serifs is not as criminal as some here claimed (point of reference: the US ABC refresh), only a slight missed opportunity for not reusing Palatino for the serifs
As for their music, it's on the unaudible side - probably because the CA often covers them up. But, when I first saw the ITV1 idents, I thought something more ambiant might be great, like this 1999 ITV generic prototype:
youtu.be
Getting some twists like this can perhaps match the 1 animation and the ITV formup nicely.
The idea of same footage, different outcomes across various channels sounded novel, and could be really nice to see, but the current execution left a lot to be desired. As the recent Christmas idents show, some are less flexible than the others as well.
Really don't like the plain slate used in promos and menus - a slightly lit pattern according to how the numerals animated might give them a bit more variety.
Don't have strong feelings for the fonts - mixing serifs and sans-serifs is not as criminal as some here claimed (point of reference: the US ABC refresh), only a slight missed opportunity for not reusing Palatino for the serifs
As for their music, it's on the unaudible side - probably because the CA often covers them up. But, when I first saw the ITV1 idents, I thought something more ambiant might be great, like this 1999 ITV generic prototype:
youtu.be
Getting some twists like this can perhaps match the 1 animation and the ITV formup nicely.
Watch this space...
WestKnightTV - on DeviantArt