[tomo359]

It seems that now ITVX has 'fully launched' the ITV promos are back to using the format:
"Tonight at 9 on ITV1... or stream free on ITVX"

Does anyone else find these pointless and annoying? I'd imagine that most viewers know that the major channels have all their programmes on their own streaming service (maybe except for the ITVX rebrand). They're only used on linear TV, so the people seeing them are more likely to just watch it over Freeview anyway.

It will likely be one of those things a bit like when the HD versions of the channels were new...they would say "on ITV1 and ITV1 HD" and same on BBC One etc. That's all stopped now. Plus with ITV they're obviously going to want to promote ITVX as their new offering so they'll mention it every time I'm guessing