14-12-2022, 12:57 PM
I do feel a bit for ITV. A big part of the ITVX brand development according to DixonBaxi was that it used neon green to be distinctive from other streaming services, this colour wasn't used by any other service, and then Amazon's Freevee launched just before they did. And as well as neon green Freevee even use serif fonts in their advertising along with the same tag line 'Stream Free'!
They look very similar when you see adverts for these services
They look very similar when you see adverts for these services