15-12-2022, 12:39 AM
(10-12-2022, 10:59 AM)We pad Wrote:(10-12-2022, 12:30 AM)dbl Wrote: www.linkedin.com
Still a bunch still to air
These look really nice visually - especially ITV2's with the transformer style character coming out of the buildings - and the soundtracks are nice.
My biggest bug bear though is the logo colours. They're so light and pastelly, that they are jarring and quite unattractive on top of the idents. I'm not sure exactly how they could be better - maybe darker shades for the idents? - but they let the package down.
It's particularly jarring on ITV3's ident.
The logos should be front and centre, but they either don’t stand out enough or, as you say, look jarring against the background. I’d have preferred to have the action/image disappear (perhaps into the dot of the i, like in the 2013 promos), and then the logo itself could enlarge into the centre of the screen, clearly identifying the channel.
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