[Spencer]

I do think this concept would work better if all the idents were for ITV1 - multiple versions of the same location works well for one channel.  I think trying to use the concept across the full suite of channels doesn't work anywhere near as well on screen as it does on paper.

Completely agree. As the main hook to the concept, ‘the same thing with variations on different channels‘ works well in a design agency presentation to ITV.

But for it to work for the viewer, you’d need to watch several channels regularly, and given each is aimed at a different demographic, that’s unlikely.