16-12-2022, 12:09 PM
(16-12-2022, 10:14 AM)JAS84 Wrote: Yeah, how many people are likely to watch ITVBe (aimed at women) and ITV4 (aimed at men)? Or ITV2 (aimed at younger people) and ITV3 (the classics channel, thus aimed at an older audience)? Only ITV1 is aimed at everyone. I also wonder if even CITV was meant to use the same style originally (hence the inclusion of "ITV Kids" in the prototypes) but now it won't, hence why it's revamp was delayed to next year.I thought that a 'bouquet' of channels with basically similar brand identities was the essence behind their main concept for the different genres.
They are aimed at different people. I don't think that ITV1 is "aimed at everyone", it's simply their main channel.