[i.h]

I'd agree that the BBC is surely the breaking of the dam, especially once they switch off SD entirely at some point next year - no one else has the same "pull" to get viewers to upgrade. Especially with Sky promoting Sky Q as a free upgrade to any remaining SD subscribers too, which would imply Sky perhaps have made it a goal to get rid of their own SD channels. I gather the number of Freesat SD users is near enough non-existent so won't be a consideration.