[Keith]

Perhaps we should drop the HD label and start putting SD on everything still SD instead, but that would have to be a new platform-coordinated move enforced by new EPG rules and would need to be implemented across Freeview, Freesat and Sky/Virgin all around the same time to avoid confusion.

I'm massively in favour of this sort of next step happening fairly soon (e.g. within the next 3-5 years, or something).

As someone else on this forum once suggested, they could even think about renaming SD as "Low Definition" (perhaps abbreviated to e.g. "LowDef" on EPG channel names etc, as "LD" would not be inherently self-explanatory) to really emphasise to non-HD-enabled viewers that what they are watching is the inferior product.

I'd have thought "LowRes" rather than "LowDef" would be easier to understand, if something other than 'SD' was used. With Sky and Virgin moving to having HD channels as standard and closing their SD counterparts there is certainly an increasing argument to drop 'HD' from the channel names and add 'SD' (or similar) where appropriate.

I wonder if Sky and Virgin could implement this by themselves, without direct involvement of the various channels and/or OFCOM? If they could roll it out themselves it might be considered 'the norm' by viewers. This might in turn encourage it to be applied to Freeview, and wishful thinking encourage an additional multiplex or two to be converted to DVB-T2 to support more HD channels.