[itsrobert]

I think, although I may have this wrong, that maybe there was a feeling that the 2007 branding, particularly the music was a bit too punchy and distracting. I imagine they probably received complaints from the usual Points of View/Newswatch types. I seem to recall someone who was involved with the 2008 rebrand telling me that the aim was for a "back to basics" approach that drew on the 1999 branding. Hence, the music was toned down and Lambie Nairn was brought in again for the visuals.

Personally, I absolutely loved the 2007 branding. Visually, they had refined the 2003 branding and it looked more polished and glossy. Moreover, the music was the best there had been since the original versions in 1999 and was really dramatic and punchy.

I don't think the current branding is too bad and when it launched in 2008 it was certainly a fresh take. It's aged well and remains quite effective. I'm just a bit fed up of seeing the same thing over and over again.