[Stooky Bill]

The Grand total for tonight is: £33,513,325  so slight down on last year but you have to wonder if they would top that if they carried on to midnight?

Probably not, the bulk of the money raised isn't done on the night and after 10:30 there's even fewer people than 7-10pm.

Its a different dynamic to the past. When CiN was conceived it was pre-text message, pre-internet, pre-debit card. The aim of the programme was to get people to phone in and  pledge money. Now a simple short form text number can be put on screen over lots of things for weeks beforehand. There's no need fora marathon broadcast