[Globaltraffic24]

Heads-up that RTL-TVi Belgium will launch their new news set tomorrow for their RTL INFO branded bulletins. 

I guess this means they plan on keeping the RTL name around for quite some time. I wonder what the agreement with their previous owner RTL Group looks like.

Yeah I’m curious what’s going on here. They could be keeping the news branding separate from wider on air branding, but I was under the impression that ALL RTL branded operations around the world, including affiliates and third party licensed brands, were going to take the new global RTL United brand identity. (I know that Netherlands and Luxembourg are next in line for this rollout imminently). 

If Belgium doesn’t take the new brand identity due to its slightly curious ownership situation, it slightly undoes the RTL Group strategy of having a single globally recognised digital brand that competes with the likes of Amazon and Netflix.