[Medianext.MX]

I guess this means they plan on keeping the RTL name around for quite some time. I wonder what the agreement with their previous owner RTL Group looks like.

Yeah I’m curious what’s going on here. They could be keeping the news branding separate from wider on air branding, but I was under the impression that ALL RTL branded operations around the world, including affiliates and third party licensed brands, were going to take the new global RTL United brand identity. (I know that Netherlands and Luxembourg are next in line for this rollout imminently). 

If Belgium doesn’t take the new brand identity due to its slightly curious ownership situation, it slightly undoes the RTL Group strategy of having a single globally recognised digital brand that competes with the likes of Amazon and Netflix.

DPG Media and Rossel negotiated with RTL (as part of the acquisition agreement) for a name licensing agreement, valid for 10 years shortly after the deal took place, with an option for renewal after the agreement is up. Renaming RTL-TVI to VTM Belgique is not an option for DPG, given RTL-TVI is, by far and as long as records have been kept, the most-watched local channel in French-speaking Belgium. Additionally, VTM and RTL-TVI have differing programming, schedule and editorial styles.

www.telepro.be 

---

Here's the open of the new RTL Info.

youtu.be 

Visually, it looks much closer to its Flemish sister VTM. Worth noting that a rendition of Michel Legrand's RTL jingle is absent for the first time since 1995.