08-01-2024, 05:58 PM
(17-12-2023, 05:14 PM)W. Knight Wrote: Over in Germany, ARD-Mittamagazin, ARD/ZDF's lunchtime newsmagazine, is to be rebranded as MIMA next year, the same name used by the ZDF alternative since 2018.This is the new MIMA on ARD. Not too fond of the opening, to be honest:
It also marks the change of its production from RBB in Berlin to MDR in Leipzig, as well as an extended length to 2 hours.
www.youtube.com
And an interesting side-by-side, showing how ARD and Tagesschau 24 cut into ZDF's version of the lunchtime magazine.
www.youtube.com
Watch this space...
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