17-11-2022, 05:08 PM
Back in September, i-Cable News in Hong Kong debuted a temporary set while the main studio was under renovation. Turns out it was part of a new news channel named Hoy Infotainment (as in Information and Entertainment, although the Chinese name only took the former meaning), launching on FTA Ch.78 on 21 November.
Notable programming include:
[*]Dedicated signed newscast, which is on par with TVB News Channel Pearl's offering;
[*]Original 'light information' strands in between live news, such as lifestyle programming done by the news anchors;
[*]Flagship newscasts at 7 and 11, all done by the i-Cable News team;
[*]Finance, sports and health programming;
[*]Otherwise a mix of schedule between pay TV finance and news channels (with the former previously simulcasted on daytime Ch.77).
Compared to Ch.77's abysmal ratings, Ch.78 was more anticipated as a worthy alternative to TVB News, in the field of 24/7 news channels.
This is a small preview of the revamped studio from their pre-launch promo:
Possible new opens for newscasts (captured from their inaugural ceremony, so the image quality is not as good; from 1st to 3rd: Newsroom Live at 1900, Newsroom Live Nighttime and News Report with Sign Language - last one's translation taken from TVB News Channel):
And the testcard currently running on Ch.78:
youtu.be
Notable programming include:
[*]Dedicated signed newscast, which is on par with TVB News Channel Pearl's offering;
[*]Original 'light information' strands in between live news, such as lifestyle programming done by the news anchors;
[*]Flagship newscasts at 7 and 11, all done by the i-Cable News team;
[*]Finance, sports and health programming;
[*]Otherwise a mix of schedule between pay TV finance and news channels (with the former previously simulcasted on daytime Ch.77).
Compared to Ch.77's abysmal ratings, Ch.78 was more anticipated as a worthy alternative to TVB News, in the field of 24/7 news channels.
This is a small preview of the revamped studio from their pre-launch promo:
Possible new opens for newscasts (captured from their inaugural ceremony, so the image quality is not as good; from 1st to 3rd: Newsroom Live at 1900, Newsroom Live Nighttime and News Report with Sign Language - last one's translation taken from TVB News Channel):
And the testcard currently running on Ch.78:
youtu.be
Watch this space...
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