27-04-2023, 08:36 AM
(27-04-2023, 08:14 AM)Si-Co Wrote: Another thing I noticed regarding the end credits - on yesterday’s first ITV3 episode, which was one without proper credits and had those of the following episode spliced on, we caught a glimpse of the original Cadbury Buttons sponsorship sting. It seems ITV3 are using copies of the episodes with sponsors intact (and I previously thought these were usually played out live - obviously not).
Why would they be played out live? Just something else to go wrong.
We know from previous discussion sponsor bumpers were stuck on programmes as far back as the 90s (and even then in unusual places such as before the endcap for example), but I dare say the exception may be if somebody comes along at the eleventh hour as it were and there isn't time to tack it on, but those sort of things are usually done in advance.
They probably were played out live in the late 80s and early 90s when programme sponsorship became a thing.