Warner Bros. Discovery - Company News and Discussion

If Boomerang is being axed worldwide, maybe it should be rebranded as Cartoon Network Too in the UK - it was the name used for what is now Cartoon Network +1 when it wasn't a +1 channel, between 2006 and 2014.
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I would think Boomerang, as a long-standing brand here in the UK, would make sense to keep as long as they still have the channel.
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Or perhaps From 2025 they might ditch the channel and bring it under the Cartoon Network umbrella on whatever streaming service they have then.

Boomerang made sense when it launched back in 1992(US)/19933(UK), it was showing classic cartoons from the baby boomer era. Then got spun out into its own channel in the early digital TV days. Now, With the decline of linear, does it require its separate branding? If so, perhaps it could be rebranded TNT Cartoons - the 2015 rebrand aimed to position the US Boomerang channel as the "second flagship" brand alongside Cartoon Network, perhaps it might be stronger TNT branded.
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I guess there are no signs of a move to go streaming only yet then with their children's content.
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The Boomerang to Cartoonito rebrand conversions only happened in countries/regions where Cartoonito wasn't already available a channel. Boomerang UK is here to stay and the brand will continue to exist internationally, in fact Boomerang France was spared, with Boing being replaced instead, Boomerang launched Canada this year, and Boomerang Thailand was literally just saved from closure days ago. In Boomerang's home market, the USA, the channel started airing classics again.

I remember when Disney were converting the Jetix channels over to the Disney brand, in countries where Disney Channel already existed, it became Disney XD, but in countries where there was no Disney Channel, Jetix became Disney Channel.
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In Latin America, Boomerang was already replaced with Cartoonito back in 2021 (the year before WBD became a thing).
WBD has four "Kids & Family" channels in the region: Cartoon Network, Cartoonito, Discovery Kids and Tooncast (a classic animation channel - launched after Boomerang became a mainstream kids' channel, akin to Disney Channel and Nickelodeon; Boomerang later became a teen-focused channel, before rebranding again, once again aligning itself with its US counterpart, and was eventually replaced with Cartoonito).
And, in late October, WBD will replace the LATAM version of truTV with a 24-hour Adult Swim channel (becoming the fifth channel to feature AS content: CN, I-Sat, TBS - now TNT Novelas, Warner Channel and now the dedicated channel), also featuring a Toonami block.
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(11-08-2023, 02:14 PM)Medianext.MX Wrote:  Major management reshuffle at WBD UK: Antonio Ruiz has left the company to return to Spain (according to his LinkedIn, he left in May). To replace him, WBD has selected WBD Sports Europe GM Andrew Georgiou. He will still run Eurosport and TNT Sports with his duties in the UK channels.

variety.com 

Additionally, Priya Dogra (European manager) has exited the company after 14 years. Gerhard Zeiler is taking direct oversight of the EMEA division going forward.

variety.com 

The reshuffle continues: Hannes Heyelmann and Pierre Branco (German and French GMs) soon thereafter left their posts. As a result, WBD has merged its regional teams into macro-regions:


[*]Clement Schwebig will now oversee a new pan-continental Western Europe & Africa market grouping, merging the teams from German, French, Benelux and African territories
[*]James Gibbons will increase his oversight duties to the entire of the Asia-Pacific region (including the Eurasian territories)
[*]Alessandro Araimo will now oversee WBD Iberia alongside his duties on WBD Italia
[*]Christina Sulebakk stays put as Nordic GM, Jamie Cooke as CEE/MENA GM, but with additional oversight of unscripted and linear content acquisitions
[*]Kasia Kieli remains as CEO of Grupa TVN WBD
[*]Latin American operations continue under the hand of Fernando Medin
[*]Andrew Georgiou confirmed as UK GM


www.broadbandtvnews.com 
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Some big news in the international roll-out of the new Max streaming service: the service will be still known as HBO Max in the Benelux region; this followed a lawsuit and a long discussion with the Dutch PSB organisation Omroep MAX (part of the NPO system and targeting the senior audience). However, the region will still get the "improved" offering and interface.

www.broadbandtvnews.com 

The global roll-out, however, has been delayed: still starting in the Latin American region, but now with a starting date of Q1 2024 (from the original plans of Q4 2023), followed by the European markets HBO Max covers (the Nordics, Spain, Portugal, CEE and Benelux) shortly thereafter.

tbivision.com 

Additionally, an UK launch is eventually on the works: during the RTS conference, Andrew Georgiou told the launch of TNT Sports is part of a long-term plan to "to provide greater clout to WBD’s offering in the country" in preparation for an eventual roll-out around 2025/2026 (when the long-running existing deal with Sky ends).

tbivision.com 
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To add to that, Max is launching in Australia in 2025, with a rough timeline of European launch before the Paris Olympics and then landing in Asia before the end of 2024. This might be a blow to Foxtel and Binge, as HBO has been in their package deal since 2016.
www.afr.com  (paywalled)

Quote:“We’ll do Europe before the Olympics, which we have to get done because we have the Olympics coming in Paris next summer. And then we will get to Asia,” Mr [Jean-Briac] Perrette told media executives in Bali at a summit last week.

“Asia continues to be critically important, but we have to do it in that sequence. And we will get to Asia before the end of next year with our existing markets and then roll out to new markets again, starting in 2025.”

Mr Perrette told the Media Partners Asia APOS event that Warner Bros Discovery would “probably look to launch in a market like Australia after that”. “Australia’s a critically important market for us, where again we think our content is very strong for that market.” he added.

Watch this space...
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(10-10-2023, 01:42 PM)Medianext.MX Wrote:  Some big news in the international roll-out of the new Max streaming service: the service will be still known as HBO Max in the Benelux region; this followed a lawsuit and a long discussion with the Dutch PSB organisation Omroep MAX (part of the NPO system and targeting the senior audience). However, the region will still get the "improved" offering and interface.

www.broadbandtvnews.com 

The global roll-out, however, has been delayed: still starting in the Latin American region, but now with a starting date of Q1 2024 (from the original plans of Q4 2023), followed by the European markets HBO Max covers (the Nordics, Spain, Portugal, CEE and Benelux) shortly thereafter.

tbivision.com 

Additionally, an UK launch is eventually on the works: during the RTS conference, Andrew Georgiou told the launch of TNT Sports is part of a long-term plan to "to provide greater clout to WBD’s offering in the country" in preparation for an eventual roll-out around 2025/2026 (when the long-running existing deal with Sky ends).

tbivision.com 

This will probably be free for bt sport subscribers if bt still have 50% of tnt by then
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