[Keith]

Interesting bit about Sky in that article:


I think ultimately Sky will pay over the odds to keep HBO content in two years time. Barely any of Sky's originals have cut through in a way that numerous HBO shows have and I think the entertainment (i.e. non sport and movies) side of the platform is going to seriously struggle without HBO content so I don't think we'll ever see Max launched here in the same way it has been elsewhere (as in anyone can sign up for it without needing to be part of another service).

I wonder if they might opt to do a deal with WBD to offer Max free to Sky users who currently receive Sky Atlantic. This would then enable Max to be launched in the UK and available to everyone.