28-03-2023, 09:50 PM
I do think rising to 9 minutes between 18:00-23:00 is sensible - gives them an extra 5 minutes to play with but won't really be noticed by the viewer. Also think a small increase would likely mean they can largely keep current rates for a slot - but add 50% more slots to sell and I don't think advertisers will be willing to pay the same price.
Otherwise keeping it essentially to 40 minutes in primetime but having that defined at 18:00-22:00 would both still give viewers an hour of peak time relatively ad free, but also give broadcasters an extra hour later in the evening where they can add another 12 minutes. Indeed that might encourage more post-10pm commissioning, although would likely mean News at Ten being News at 10:04 even more often.
Otherwise keeping it essentially to 40 minutes in primetime but having that defined at 18:00-22:00 would both still give viewers an hour of peak time relatively ad free, but also give broadcasters an extra hour later in the evening where they can add another 12 minutes. Indeed that might encourage more post-10pm commissioning, although would likely mean News at Ten being News at 10:04 even more often.