[Kojak]

That is indeed the risk - maybe 6-10.30pm so it aligns with the official OFCOM definition of primetime would protect it.


C4 though who have in this consultation asked for an extra 30 seconds of ads in each ad break are now set to experiment with less ads online.

In a UK first, advertisers on Channel 4’s streaming service are set to take part in an experiment to see if fewer adverts from a single brand, broadcast in a less cluttered advertising environment, can deliver more effective and impactful campaigns.

The trial, never before undertaken in the UK, will determine whether High Impact campaigns, delivering a lower frequency of adverts, can deliver more cut through with viewers.

www.channel4.com 


Generally speaking for me the internal breaks on All4 tend to be the standard 3:30, although when I do boxset something for example you see fewer ads the longer you watch for.

GOOD. There are FAR too many ads on All4 currently. A few years back I took out a subscription to the premium version, which is supposed to eliminate ads. It did... but only for 4's own commissions. Any imports/acquisitions had the same amount of ads as on the free version. It's been a couple of years since I cancelled, so don't know if that is still the case.