[Kojak]

I think with ITVX and All4 many of the acquisitions are on a free to air basis (whilst Netflix or Amazon have the ad-free subscription rights) so that is why they contain ads, even if just promos for other content.    I don't use either service enough to justify paying to ditch the ads.


Having just completed the iconic Neighbours episodes on Freevee must say I do like them just basically taking the US/Aussie break structure of up to three breaks within a half hour show, but just playing one or two ads per break.  For me that is how you get me watching ads when they're not on long enough to leave the room.

That would make sense. Still very annoying, though. 

I quite like that about Freevee, too. If we must have ads then at least let the breaks be short. Like you, I can live with there being an extra break or two if they're only 30 seconds or a minute long. I think All4 would do well to learn from Freevee.