19-04-2023, 07:44 PM
There is little evidence though in the current climate more ads would raise more revenue with marketing budgets squeezed as companies cut costs. Also think the last thing channels need to be doing now is increasing the ad load given rhe lighter loads on streaming alternatives.
However consultation or not it seems OFCOM has made it's decision, regardless of whether it us in the interest of viewers.
FWIW I've no objection to a small increase - but the prospect of jumping from 40 to 60 minutes of ads in primetime and an average 2 minutes extra per hour of ads across the day isn't something that should be done in one jump.
Personally I'd increase the average to 9 minutes in primetime and keep 7 minutes during the day, but the compromise of 8 minutes across the day with 10 minutes an hour between 6-11pm would be a fair one.
As for extra breaks I know I'm very much in the minority but personally have no issue with 2 breaks in half hour shows but on the condition they are shorter breaks. It's more frequent breaks in longer programmes I think are more disruptive and ideally they'd cut one from anything 90 minutes or longer.
However consultation or not it seems OFCOM has made it's decision, regardless of whether it us in the interest of viewers.
FWIW I've no objection to a small increase - but the prospect of jumping from 40 to 60 minutes of ads in primetime and an average 2 minutes extra per hour of ads across the day isn't something that should be done in one jump.
Personally I'd increase the average to 9 minutes in primetime and keep 7 minutes during the day, but the compromise of 8 minutes across the day with 10 minutes an hour between 6-11pm would be a fair one.
As for extra breaks I know I'm very much in the minority but personally have no issue with 2 breaks in half hour shows but on the condition they are shorter breaks. It's more frequent breaks in longer programmes I think are more disruptive and ideally they'd cut one from anything 90 minutes or longer.