20-04-2023, 09:23 AM
These are commercial operations first and foremost; too many restrictions can hurt them, given the current climate.
Yes, advertising is not as profitable as it was, but it's still needed.
Plus, OFCOM must've found out that viewers wouldn't be bothered too much, as viewers are accustomed by other channels having the same amount of commercials already, and shows at peak times on PSB already do; having "midway" increases, is a bit silly.
Ultimately, it's a race "to survive"; having a 18:00 slot on weekends void of adverts, plus restrictions on 22:00-18:00 slots and so on, is even sillier in the current era.
Surely one ad break every 30 mins for news programmes wouldn't be too much of a problem
Yes, advertising is not as profitable as it was, but it's still needed.
Plus, OFCOM must've found out that viewers wouldn't be bothered too much, as viewers are accustomed by other channels having the same amount of commercials already, and shows at peak times on PSB already do; having "midway" increases, is a bit silly.
Ultimately, it's a race "to survive"; having a 18:00 slot on weekends void of adverts, plus restrictions on 22:00-18:00 slots and so on, is even sillier in the current era.
Surely one ad break every 30 mins for news programmes wouldn't be too much of a problem