20-04-2023, 10:06 AM
In the US it used to be 16 mins per hour, already barely respected in 1982, before being dropped altogether.
www.nytimes.com
And 16 minutes per hour already seems a tad excessive, especially since in Europe we used to have less adverts as a whole during that era, well,, before the digital TV era.
But that will hardly happen in the UK, probably in Europe too, although some restrictions have been lifted (no 12 mins cap anymore: but a 20% 12 mins average to be spread among two time slots: 6:00-18:00, 18:00-6:00), but there are still some important limitations, although I think it's getting a bit annoying, I would've preferred the 12 mins limit not be revised...
www.nytimes.com
And 16 minutes per hour already seems a tad excessive, especially since in Europe we used to have less adverts as a whole during that era, well,, before the digital TV era.
But that will hardly happen in the UK, probably in Europe too, although some restrictions have been lifted (no 12 mins cap anymore: but a 20% 12 mins average to be spread among two time slots: 6:00-18:00, 18:00-6:00), but there are still some important limitations, although I think it's getting a bit annoying, I would've preferred the 12 mins limit not be revised...