20-04-2023, 10:59 PM
(20-04-2023, 09:27 PM)Brekkie Wrote: Does anyone know the history of the ad rules in the UK. Pretty sure when ITV started it was just two spots per ad break (although ads could be a minute long), and it feels like as a kid they were generally 2 or 3 minutes in the late 80s/early 90s before the standard 3:30 + 0:20 promo came into play around the turn of the century. Think it was 2001 the additional break came into hour long programmes and longer, with another break added to programmes 70 minutes or longer towards the end of the decade.
Believe it used to be as low as six (or eight?) minutes per hour at one point, probably back in the sixties, eventually rising to the 12 we have today.
The "three breaks per hour long programme" thing is relatively recent, probably 2006 I believe, don't think it was as early as 2001.