08-06-2023, 08:12 AM
Sky and Paramount have come out opposing any changes to the ad rules, stating that it would see ad spend move from smaller channels to larger ones - a reason change was rejected previosuly. They also say it will be at the expense of news coverage on ITV1.
rxtvinfo.com
Still think C4 arguing that it would mean less ad breaks for viewers as they would drop ads between shows in favour of 30 seconds more ads in each ad break is a hollow argument when the current 40 minutes in primetime arrangement gives them the flexibility to largely do that anyway.
rxtvinfo.com
Still think C4 arguing that it would mean less ad breaks for viewers as they would drop ads between shows in favour of 30 seconds more ads in each ad break is a hollow argument when the current 40 minutes in primetime arrangement gives them the flexibility to largely do that anyway.