[Kunst]

Sky and Paramount have come out opposing any changes to the ad rules, stating that it would see ad spend move from smaller channels to larger ones - a reason change was rejected previosuly.  They also say it will be at the expense of news coverage on ITV1.

rxtvinfo.com 


Still think C4 arguing that it would mean less ad breaks for viewers as they would drop ads between shows in favour of 30 seconds more ads in each ad break is a hollow argument when the current 40 minutes in primetime arrangement gives them the flexibility to largely do that anyway.

But they don't have the flexibility to schedule 12 minutes per hour though (all the time I mean), which given the fact the programmes are long the way they are to have 12 minutes per hour, becomes problematic.

Especially at the likes of 6pm, with almost ad-less Hollyoaks and not so ad-loaded Simpsons.

Commercial channels of course are opposed, but overall, I don't understand the general concerns that much, outside of less news being produced (mostly 5 mins less).