08-06-2023, 05:54 PM
I agree, but probably there are other factors taken into consideration, and OFCOM realizes that giving channels the same amount of advertising is more "democratic", given the current economic downturn and the fact they have to compete with so many more channels showing more ads than they possibly could.
Especially with the likes of Channel 4, which are dealing with things catastrophically.
I agree that laziness may bring them to not change anything schedule-wise, but still, had this happened earlier (and it really should've been: the current averages are unstable and too restrictive), at least, this would have probably stopped ITV from showing Teleshopping at 1am and not investing in some ad-less slots on let's say, weekends at 6pm.
ITV shows a lot of trailers on these ad-less slot on weekends, as C4 does at 6pm and 6:30pm on weekdays, given the tight scheduling structure: so, what is going to change there after all?
Are adverts so much worse than back-to-back trailers? I find the former more "acceptable"
Overall, the only real "shock" might be to get an ad break during the news, but they could still think about other techniques to make this change less noticeable, as showing an internal ad break at :25 rather than :12 during the news.
They still can't schedule ad breaks freely during news (only one each 30 mins, as it's the case for films and children's programmes).
Especially with the likes of Channel 4, which are dealing with things catastrophically.
I agree that laziness may bring them to not change anything schedule-wise, but still, had this happened earlier (and it really should've been: the current averages are unstable and too restrictive), at least, this would have probably stopped ITV from showing Teleshopping at 1am and not investing in some ad-less slots on let's say, weekends at 6pm.
ITV shows a lot of trailers on these ad-less slot on weekends, as C4 does at 6pm and 6:30pm on weekdays, given the tight scheduling structure: so, what is going to change there after all?
Are adverts so much worse than back-to-back trailers? I find the former more "acceptable"
Overall, the only real "shock" might be to get an ad break during the news, but they could still think about other techniques to make this change less noticeable, as showing an internal ad break at :25 rather than :12 during the news.
They still can't schedule ad breaks freely during news (only one each 30 mins, as it's the case for films and children's programmes).