21-06-2023, 03:32 PM
Yeah, of course I realize that the flow technique (en.wikipedia.org ) is a thing and I understand why broadcasters do that.
It's very common across many countries now, although the tendency started in America: e.g. German commercial channels often go from one show to the other without a sting or an ident.
Different countries have different tendencies of playing advertising: e.g. in Italy at times breaks are less frequent, but they can be slightly longer. In France and Germany even more.
A neat 1 hour/30 mins based schedule is not always possible, but it's practical for many channels when it comes to planning advertising blocks of course, you do not risk exceeding the 12 minutes limit most of the time.
It's very common across many countries now, although the tendency started in America: e.g. German commercial channels often go from one show to the other without a sting or an ident.
Different countries have different tendencies of playing advertising: e.g. in Italy at times breaks are less frequent, but they can be slightly longer. In France and Germany even more.
A neat 1 hour/30 mins based schedule is not always possible, but it's practical for many channels when it comes to planning advertising blocks of course, you do not risk exceeding the 12 minutes limit most of the time.