04-09-2023, 04:30 PM
I'm hoping for common sense but I doubt we'll get it - OFCOM will just cave in as always and we'll see a very noticeable 50% increase in advertising in primetime, something which really won't help them at a time when they're struggling and ad supported streaming is seeing people presented with much lighter ad loads.
The sensible move would be to split the difference between the current situation (7 minutes an hour on average, with a maximum of 40 minutes in primetime from 6pm-11pm) and what is proposed (9 minutes on average, max 60 mins in primetime). I think a rise to 8 minutes an hour with 10 minutes on average in primetime (ideally 9, but in the spirit of compromise we'll say 10). In reality that means an extra 24 minutes across the day, most of which would probably be in the 6am and Midnight hour - with an extra 10 minutes across primetime, which would basically mean 4 hours with a full ad quota between 6-11pm instead of 3 hours.
The sensible move would be to split the difference between the current situation (7 minutes an hour on average, with a maximum of 40 minutes in primetime from 6pm-11pm) and what is proposed (9 minutes on average, max 60 mins in primetime). I think a rise to 8 minutes an hour with 10 minutes on average in primetime (ideally 9, but in the spirit of compromise we'll say 10). In reality that means an extra 24 minutes across the day, most of which would probably be in the 6am and Midnight hour - with an extra 10 minutes across primetime, which would basically mean 4 hours with a full ad quota between 6-11pm instead of 3 hours.