[Stooky Bill]

This is nothing new really, not should it be unexpected to anyone who has seen how viewing habits and technology have changed over the past 10 years.

However care needs to be taken to distinguish between linear and on demand - Internet delivery doesn't just mean on demand. There will always been some room for linear 'channels' or streams whether that's for news, events or programming that can only be live. I'm sure a channel like Cbeebies will still exist as a linear schedule too, that wouldn't work that well as in demand

For example ITV recently effectively launched about 10 linear channels, they're all Internet based