[Matrix]

If you think about it, what Davie is indicating is, essentially, a move towards a Netflix style delivery model with one brand (rather than a mix of sub-brands). I’d say that make a lot of sense and positions the BBC well in terms of some form of argument around its funding model beyond current settlements.

As for the timings, well, digital switch over was a programme decades in the making. I suspect we have a long way to go in terms of foregrounding necessary digital literacy but certainly wouldn’t be beyond the realms of possibility to imagine by the end of the 2030s that a pilot is up and running