[Medianext.MX]

Singapore's largest broadcaster Mediacorp will rebrand most of its brands next Wednesday, as part of the group's attempt to increase the audience leverage of its corporate brand. Most brands from the TV, radio and digital branches are gaining new logos with a corporate identifier which Mediacorp calls the "Mplifier", which will also be used in new graphics.

The rebrand will affect also all five Mediacorp TV channels, English-speaking Channel 5, Mandarin-speaking Channels 8 and U, Malay-speaking Suria and Tamil-speaking Vasantham.

The exceptions to this rebrand are CNA and CNA938, whose brands are being retained as they are.

And now the new brands are on air. Here, turns out the "Mplifier" is just a stylized ^  from their corporate symbol

Channel 8 (with a clock before the news!):
youtu.be 

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And it's not like nothing's changed on CNA: Their Mediacorp DOG was updated to the new circled M symbol.

I was expecting such, but their overall branding and presentation is still the same. Even Channel 5's CNA News Tonight is still very much in line with the CNA look and feel. Here's the C5 clock and a signpost menu:

www.youtube.com 

Worth noting too that the flatter version of the Mediacorp logo, introduced with the gradient version back in 2015, is now the primary version used on the corporate side, but the gradient version will remain in use.