[Roger Darthwell]

One strange thing FX and FX Life have kept up (that I really don't understand) is the fact that they assume you must live on a different time zone if you don't speak Greek.

Officially the channels broadcast to customers in Greece and Cyprus. That's their target audience. Both countries are on Eastern European Time.

However on ALL their commercials, the audio is Greek, they read the correct times out in Greek. The Greek text gives the correct time (so above it's Monday at 22:40 and Friday at 21:00) when the shows will be on.

But then they include English text next to it which makes sense. The programs are in English with Greek subtitles, they pretty much re in sync with America with the premiers so I get it.

But owing to the fact it's a Greek commercial on a Greek channel broadcasting to audiences in Greece and Cyprus, I can't understand why the English text always refers to CET (Central European Time which is one hour behind GR/CY).

Do they assume people who don't speak Greek also live on a separate timezone in their heads

I think that is because usually the Greek feed of channels like FX is also available in the Balkan countries, and the Balkans use CET as their timezone, but that's just my opinion