[Medianext.MX]

Around Europe, Denmark commercial-state broadcaster TV 2 is to adopt a new brand identity at the end of March, replacing their long-used symbol, simplified over the years, since their launch:

I'm sorry, not liking this new look. Although it indeed shows a very Danish design mentality to it, DR has a much better corporate look, and this pales in contrast. DR's look is also more in line with its European counterparts.

Anyway, the new look (and the merger of Echo and Zulu) launches on Monday. Here's how it will be seen in motion...

www.youtube.com