[Kojak]

I hope not! For those who don't know, Videoland was a big chain of video rental stores across the Netherlands. At some point, they started a VOD service, which RTL bought into and eventually took over fully. It is a very well-known brand over there, and (IMO) RTL would be mad to do away with it. (Which means they probably will...)

I too dislike how RTL Nederland is being 'German-ified' - whilst the three squares are obviously a very strong brand in the German-speaking world, they are not so in the Netherlands. Anyway RTL Nederland has its own cohesive brand. I fear this will be a big mistake.

We haven't been speaking about "German-ification of the RTL brand when Hungary partook in it. Besides, the German RTL is technically the most sucessful to carry the RTL name, so a design strategy centered around them might actually make some sense. Also, RTL Nederland's brand design is cool and all, but the channels need a dunk in the water for their designs. The Dutch public Broadcasting system have better channel and broadcaster logos than RTL. The only ground I will yield to RTL is branding for their news services, because it's straight up apple juice. NOS really needs a rebrand. And a new gong sound. It's getting pretty old.

The difference here is that RTL Hungary's brand has always been much more closely aligned to (but not the same as) that of the German RTL. Dutch RTL, on the other hand, has never had any similarities branding-wise to the German arm - so it's a much bigger change there. Yes, RTL Germany is the most successful arm, but does that really have any relevance to Dutch viewers? I don't think so.