[Radiounion]

We haven't been speaking about "German-ification of the RTL brand when Hungary partook in it. Besides, the German RTL is technically the most sucessful to carry the RTL name, so a design strategy centered around them might actually make some sense. Also, RTL Nederland's brand design is cool and all, but the channels need a dunk in the water for their designs. The Dutch public Broadcasting system have better channel and broadcaster logos than RTL. The only ground I will yield to RTL is branding for their news services, because it's straight up apple juice. NOS really needs a rebrand. And a new gong sound. It's getting pretty old.

The difference here is that RTL Hungary's brand has always been much more closely aligned to (but not the same as) that of the German RTL. Dutch RTL, on the other hand, has never had any similarities branding-wise to the German arm - so it's a much bigger change there. Yes, RTL Germany is the most successful arm, but does that really have any relevance to Dutch viewers? I don't think so.

Then they probably won't care. RTL Nederland has had a shifting view of their identity throughout its lifetime. I mean, they once had the 5-note RTL jingle in their newscasts, then they stopped using them. Though in my opinion, they really need to bring it back, after Belgium stopped using it.