12-09-2022, 10:33 AM
(12-09-2022, 09:31 AM)W. Knight Wrote: TVB Finance, Sports and Information Channel, Hong Kong, 5/9/2022. Following the shift of racing and lottery rights from their sibling J2 (DTT Ch. 82) to Ch. 85, the channel relaunched to show its new focus on sport.Previously HK’s Ch 85 had four names - High Definition Jade, J5, TVB Finance Channel, TVB Finance & Information Channel… So last week they got a much longer name.
The full ident, whose typeface broke free from the 2017 rebrand with TVB News:
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Hexagons are a main part in this new identity, as seen from their junction and holding slide:
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... Parental Guidence and Indirect Advertising captions...
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... promo endboards...
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... and primetime programme menu.
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Have to say TVB’s presentation is far awful than before. Full of inconsistency, lacking of cooperation-wide branding, and default fonts from Microsoft Windows.
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