12-09-2022, 11:18 AM
(12-09-2022, 10:33 AM)Frances Wrote: Previously HK’s Ch 85 had four names - High Definition Jade, J5, TVB Finance Channel, TVB Finance & Information Channel… So last week they got a much longer name.Yeah, it's a mouthful. J5 would have been a nice name, if it wasn't connotated to "newscasts with Simplified Chinese subtitles".
Have to say TVB’s presentation is far awful than before. Full of inconsistency, lacking of cooperation-wide branding, and default fonts from Microsoft Windows.
On consistent branding - I agree, they've done a better job in the past:
[*]The caligraphic style Pearl wordmark was accompanied by one on Jade around the 90s. See the Jade DOG in the 1994 singing contest: youtu.be
[*]Versus the Pearl documentary promo in Chinese: youtu.be
[*]J5 used the same naming scheme and font as J2's;
[*]HD Jade and TVB iNews had the same thin font;
[*]Then TVB News and TVB Finance Channel had the same naming structure and font.
Jade first broke the ranks with a more legible and angular font in their DOG, then J2 completely abandoned the corporate symbol for an elephant trunk, and now Ch.85 is changing to a font that makes no sense in Chinese stroke order. But then again, it's TVB, you don't expect the best out of them.
Watch this space...
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