[RtH]

The difference here is that RTL Hungary's brand has always been much more closely aligned to (but not the same as) that of the German RTL. Dutch RTL, on the other hand, has never had any similarities branding-wise to the German arm - so it's a much bigger change there. Yes, RTL Germany is the most successful arm, but does that really have any relevance to Dutch viewers? I don't think so.

Then they probably won't care. RTL Nederland has had a shifting view of their identity throughout its lifetime. I mean, they once had the 5-note RTL jingle in their newscasts, then they stopped using them. Though in my opinion, they really need to bring it back, after Belgium stopped using it.

Bringing back the 5-note RTL jingle was proposed in 2014 when RTL Nieuws got their new graphics, but RTL wanted something completely different. RTL in The Netherlands is known for a very distinctive 

As far as I know, nothing official has been published by RTL yet, but all programmes scheduled to air on the 1st of May or later, are using the new RTL logo in the (new style) end credits. 



The RTL United brand will only be used by the RTL branches that are fully owned by RTL Group. I think RTL United was created to make the "original" RTL brand stand out more than all other RTL channels that are still using the name, like RTL TVi in Belgium. It clarifies the RTL Group brand internationally. For the local viewers in The Netherlands, it's in my opinion a step back.

Renaming Videoland to RTL+ can create a strong European streaming service brand. It could be interesting when acquiring broadcasting rights. Videoland is already cooperating with MTV, as some shows are available on the platform. But the name Videoland is indeed a very strong Dutch brand. It would be a shame if they're going to ditch it, but I wouldn't be surprised if they do.