[Kunst]

You might want to know how the plenty of "radio TV channels" work in Italy; AKA the only way music channels are able to survive these days in Italy lol

I've posted this on Animesuperheroforum (ex-Toonzone)

The back-then "British" feeds of MTV Rocks and MTV Dance in Italy, were probably some of the reasons the channel never gained an audience here, add to that the fact the Italian music market is particularly strong, and an international music offer is Ok only if accompanied by some local hits.

For this same reasons, even MTV Live HD in Italy didn't last long.

We only now have MTV Music and the ruins of VH1 (FTA), which will probably shut down soon anyway.

MTV Music is even poorer than VH1, being a paying channel...

Now music channels barely are music channels in a classic sense in Italy, but radio music channels (an Italian exclusive); a music channel run by a company that also owns a radio station simulcasting what's on the radio station; therefore showing videos and showing live studios of radio presenters etc.

We also see some adjustments and changes: since radio stations show some adverts not allowed on TV (contractually), some breaks have fillers in-between.
Since some songs have no music video, from time to time, different graphics are used generated by the channel, or the lyric video version of newer songs, such as this one (before the real video version of the song was published):
www.youtube.com 

Examples are: R101 TV, RTL 102.5 TV, Virgin Radio TV etc.
www.youtube.com