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Would probably be a wise move for 5 to do the same with something like 5Select? Without getting into the realm of fantasy, I’m wondering if it would be more profitable to do that especially now CITV is seemingly going.

I’ve been thinking premium channels becoming FTA might be the next move in general - they’d serve as a window shopping experience for their streaming services like Paramount+. I can absolutely imagine MTV doing that too and taking 5Star’s place - it’s not exactly a channel I think many are chomping at the bit to subscribe to Sky or VM for.