[Roger Darthwell]

There's really not much 16-34 audience left to build on on the digital channels anymore. I don't think even C5 consider 5Star to be a younger skewing channel these days. E4 has been honest about aiming its commissioners at an older audience, no one watches ITV2 when Love Island isn't on, BBC3's linear relaunch has been an utter failure with shows barely able to rate in the tens of thousands.

I'm not convinced MTV would do better than 5Star, the fact they're showing old 5Star shows on it perhaps proves that. I expect they'll just rinse MTV until the subscription model money dies out and then perhaps make it a Pluto only brand where there are already a few MTV branded channels. The future of digital linear channels is the elderly, frankly.

BBC Three would have been an even utter failure if it stayed online only but I digress.......