[Rex]

There's really not much 16-34 audience left to build on on the digital channels anymore. I don't think even C5 consider 5Star to be a younger skewing channel these days. E4 has been honest about aiming its commissioners at an older audience, no one watches ITV2 when Love Island isn't on, BBC3's linear relaunch has been an utter failure with shows barely able to rate in the tens of thousands.

I'm not convinced MTV would do better than 5Star, the fact they're showing old 5Star shows on it perhaps proves that. I expect they'll just rinse MTV until the subscription model money dies out and then perhaps make it a Pluto only brand where there are already a few MTV branded channels. The future of digital linear channels is the elderly, frankly.

E4 has been consistently getting higher ratings than ITV2 as of late purely thanks to the move towards reality/older-skewing programming, ITV2 largely falls back onto films and Family Guy to maintain good ratings in primetime. Love Island has carried it by a mile

I hate to say it but BBC Three's relaunch has been a complete disappointment given how it doesn't have a strong show to pivot viewers to check the rest of the schedule and the target audience has largely moved to streaming a long while ago.